Licensing and Merchandising

Our practice includes extensive work in the areas of copyright, trademark, software, character, brand, celebrity, and other licensing and merchandising. We represent licensors and licensees, celebrities, influencers, brands, and others in connection with their licensing and merchandising, endorsement, and commercial spokesperson activities and programs. In addition, we also advise producers, production companies, celebrities, and brands in the burgeoning integrated marketing areas of brand integration and activation.